Society is at a turning point. The heady optimism that accompanied the advent of the Internet has gone, replaced with a deep unease as technology, capitalism and an unequal society combine to create the perfect storm. Tech companies are gathering our information online and selling it to the highest bidder, whether government or retailer. In this world of surveillance capitalism, profit depends not only on predicting but modifying our online behaviour. How will this fusion of capitalism and the digital shape the values that define our future? Shoshana Zuboff shows that at this critical juncture we have a choice, the power to decide what kind of world we want to live in.