Well, it was a good idea, or seemed so back in October when we had it. A great way to highlight a book a day in the long run up to Christmas, with a handy #hashtag for use on our social media.
And it pretty much worked, especially during November. But, with our profound apologies, it has broken down in December. All our team have been working very long hours just to keep the basics going, and our #66booksforXmas was, sadly, set to one side. I guess we could try and catch up, but we think that would be unfair on those books who are rushed out and put together with a number of other titles.
So, we’re really sorry, but we’re leaving it at #47BooksforXmas this year.